Business signs have been a unique method of brand building for a very long time. Signage is a creative way of telling the viewers about the existence of the firm. With the help of a well designed signage one can easily display the logo of the business along with the name of the business place, and create an ever lasting impact on the customers.
The reason why signages are considered an impressive way of building a market share is that studies prove humans have a tendency to easily recall images or designs in comparison to other means of information. This recallability factor is what pushes every business to hire signage firms that will provide them with a sign board which speaks volumes about the commercial activity undertaken by the firm just with the use of a few alphabets and shapes.
While many people are already convinced about the usefulness of good signage, there are still many people who look at it as an unnecessary trend related expense. However, there are many advantageous aspects linked with signages which are also backed by statistics. Following are a few pointers in support of sign boards along with some statistics:
- Surveys show that around 76% of the consumers normally step inside a newly opened store only when they get impressed by the signage secured on the front wall of the business place. It is the increase in footfall created by the signages that make them a necessity for newly opened showrooms.
- Word of mouth has been a reliable promotional strategy for various businesses. The owners of various businesses can be seen requesting the customers to tell their near and dear ones about the commercial place if they are positively affected by the goods and services being sold there. As a matter of fact almost 75% of consumers have the tendency of telling others about a business if they are happy with its service.
- The quality of a signage is the initial step for judgement about the goods and services available at the business place. Consumers generally judge a business first by looking at the outlook of the place and later by the things being sold there.
- A well secured signage that can be easily seen by the passerby is a way of assuring the public that the place is trustworthy. In fact, more than 50% of people have a belief that business places which do not have proper signage are not at all reliable.
- So many times it has been observed that commercial places experience an increase in business activity when they invest some money on the signages of their place. It is because creatively designed new signage helps in getting the already existing place noticed by the customers.
- Just like well designed sign boards have the capacity of attracting new customers, poorly designed sign boards are capable of pushing the customers away from the business. This is exactly why a great amount of emphasis is put on the designing of the sign boards.
- The firms that focus on the minute details like signages have a better chance of beating the market. The smallest of things like sign boards are considered really important in the brand building process by even the most well established firms. This is the reason why so many marketing strategies revolve around focusing on the signage designs of the commercial place.
Signages are a distinguishing factor for any business. To get hold of some really good sign boards, all you have to do is search for sign companies near me on the internet and find out the signage firms that have the experience of creating signboards for the industry in which you function.
Now that studies and statistics have themselves proved the good impact that a properly created sign board has on the minds of the consumers, it only makes sense to not compromise on this aspect. If you are a business person, then you must definitely invest some of your valuable time towards the designing of a good signage for your commercial place. It is this signage that will attract more and more customers towards your firm, which will take you to a better position in the competitive markets.