You’ve done it – your website is complete, and you’re ready to share it with the world! Your goal now will be to spread the word about your services or products, but this can initially feel overwhelming in such a large digital landscape. There’s a lot of competition on the internet. It can feel like the only way to be heard is through paid advertising, but there are other ways to promote yourself through your website that don’t have to cost you money at all. There are several fantastic, free ways to drive traffic to your website.
Here are four top tips for using your website for self-promotion.
1. It’s all about the SEO
SEO is a marketing buzzword, but everybody is buzzing for a reason. Having a solid SEO strategy on your website is one of the most effective ways to promote yourself because if done right, it will improve your website’s rankings on Google and other search engines.
There are many ways to achieve strong SEO:
- Place specific keywords and phrases throughout your website
- Add alt text to your images
- Optimize your headings so search engines can find your website
- Publishing regular and relevant blogs with SEO optimization in mind
- Submit your website to online directories like Google My Business. This can improve your traffic and SEO too.
2. Market yourself via email
Email is still highly relevant in the digital marketing world. Despite the rapid development of digital and social media, it’s been proven time and time again that email marketing is effective. Research has shown that its average rate of return can be as high as 4400%, or $44 for every dollar spent. Email marketing, or newsletters, also help drive traffic to your website, provide important information about you and your business, and help get you loyal subscribers.
3. Quality is important
A good website that is easy to navigate, with relevant and informative content, is crucial for success. So taking into account your website’s look, feel, and quality is an essential part of self-promotion.
If you’re looking to make potential customers think ‘wow’ when they click on your website, working with a professional web agency like bluelinemedia.co.uk could be what you need to take yourself (and your business!) to the next level. Making some improvements for the purpose of self-promotion to your website could make a huge difference.
When it comes to quality, keeping things simple is key. Whether it’s your website’s design, your social media strategy, or your blog, prioritize quality over quantity; this will help your audience trust you and guide them through your marketing funnel.
4. Social media
Promoting yourself on social media is a fine art. You don’t want to spam your audience, but it’s an essential tool for increasing business. Our biggest takeaway for social media promotion is to make sure that the link to your website is easily found. Include it in your social posts Instagram stories and link it to your bio. You want to ensure that your audience can learn more about your business as quickly as possible!