Ecommerce is an online activity of buying and selling products or online services. According to the surveys, it has been proven that ecommerce is the fastest growing economic element. The statistics show that consumers spent $861.12 billion online in 2020, up an incredible 44.0% year over year. That’s the highest annual ecommerce growth in the last decades. This indicates that online store is getting popular and competitive in the market. And every business focuses on successful online selling for revenue.
The goal of every business is to successfully sell online to grow their business. But, increasing sales online is a daunting task that requires knowledge and effort to do. Besides, you need to work on your marketing and other skills to reap the benefits. It’s a time-taken task, but in the end, it’s all worth it. There are many ways you can implement for successful selling online. Read the article to find out 9 strategies for your business to be successful selling online.
Best Strategies for Business to be Successful Selling online
1- Be honest in your sales copy
Sales copy refers to text written to attract customers to take call-to-action activity. Either it can be buying a product or signing up for a trial, download content, or any other action to help the business aim sales goal.
To be successful in selling online business, it’s essential, to be honest. Its important action that setup your reputation in the eyes of the customer. By doing this, it helps in building trust and encourages them to connect with your brand.
These days customers are sensitive towards marketing BS, so don’t claim anything that you can’t substantiate. Instead, be honest in your sales copy and campaigns to leverage customers emotionally.
2- Show off customer testimonials and trust signals
In the globalized world, you can connect to people easily through social media. Similarly, you can connect to the target audience and know what they think about your business quickly. Getting feedback from the audience is crucial and a great way to be successful in selling online. By providing testimonials to the customer can be a valuable asset.
A satisfied customer’s feedback works better than a sales copy to influence others. So don’t forget to include testimonials and reviews from people that how wonderful you are. You can place them on landing pages, pricing pages, or product pages where people can easily see them.
Similarly, adding trust signals is another excellent way to increase sales and revenue. Trust signals are elements present on the website that helps customers or persuade them to take a specific action. They create positive insight into your brand in the customer’s eyes to make a connection.
3- Offer money-back guarantee
A Money-back guarantee is a promise that spent money on a purchase will be returned if the product is not satisfying. It’s a great strategy to leverage customers and be successful selling online.
While buying online, people have questions, what if the product is not good enough? Or it’s not worth this price? Or if they didn’t work? These can be responsible for discouraging consumers from taking any actions. But offering a money-back guarantee is a powerful asset that can attract customers and satisfy them with your brand.
According to reports, a brand with a money-back guarantee has more sales and conversion. It’s a great way to convert a lead into loyal consumers. That’s the reason many entrepreneurs focus on the money-back guarantee marketing strategy to increase their sales.
4- Reduce friction in the checkout process
According to the survey, $4 trillion of goods were abandoned in shopping carts last year, of which 63% were potentially recoverable. These statistics show that keeping the checkout process simple is essential.
To be successfully selling online business, it’s vital to reduce friction in the checkout process to provide a better user experience. The checkout process impacts conversion rates, so make it straightforward to navigate for customers.
To reduce friction, you can eliminate unnecessary steps in the checkout process to avoid problems. Moreover, deduct unnecessary fields in the form to reduce bounce rate and increase sales.
5- Page speed optimization
In 2006, Amazon stated that for every 100 milliseconds they speed up their website, they notice a 1% increase in revenue. After that, Google claims page speed optimization as a way that how they rank search results.
Website speed is essential because:
- According to a survey, 51% of online shoppers states that website slowness is the top reason they move to another site.
- 46% of consumers will doesn’t use a poorly performing website again.
- You have 5 seconds to engage a customer before they leave your website.
- You have 2 Seconds for peak Load Time
- 74% of consumers discard a website if it takes a more extended period to load.
So that’s the reason page speed optimization is a critical aspect to increase sales. To achieve page speed optimization, you can try:
- Use adaptive images
- Implement content delivery network (CDN)
- Evaluate plugins
- Combine images into CSS sprites
- Compress content
- Configure expires headers
6- Mobile friendly
Technology is evolving and developing to provide better services to the user and eliminates difficulties. One of the advancements of technology is the mobile phone. Around 3.6 billion people use smartphones for various reasons, as it’s the easiest way of communication anywhere, everywhere.
According to a survey, 50% of web traffic drives through mobile. As adults spend 9 hours daily on the internet, a successful website needs to be mobile-friendly. It means that websites should be responsive and scale for smaller screens to gives customers a better user. That’s why making your site mobile-friendly is a great way to improve your website and leverage more customers.
It’s a great strategy to increase sales and convert leads into loyal customers. That’s the reason branding services recommends mobile-friendly websites to attain traffic and be successful selling online.
7- Video content marketing
Video is a marketing strategy broadcasting visual and audible components on the landing page or any social media platform. It’s a great way to attract customers to connect with the business for business growth.
Video is a vital factor for business growth as video on the landing page of the websites increases conversion rates up to 80%. And videos in email subjects grow 19% of open rates. And according to a survey, 90% of customers engage with a company with video marketing strategies.
8- Adding more payment options
To increase the lead and be successful selling online brands, it’s essential to provide more payment options to the consumer. In addition, it’s a great way to improve user experience as everyone doesn’t prefer some methodology.
- Payment Options
- Debit cards
- Credit cards
- Mobile payments
- Electronic bank transfers
9- Personalize your marketing
Ecommerce personalization refers to personalize the experience for the customers. Its involves showing relevant content, product recommendation and provide specific offers according to their browsing activity.
Consumers can easily be influenced if they can relate to the business. To do this, you need tools and skills to convey a clear message to the audience. According to branding service, it’s a great technique to leverage customers and increases sales and conversion rates.
After a proper business plan, you require strategies and techniques to stand out in the market and to be successful selling online. These 9 strategies are fully proven and tested to increase sales and conversion. I hope you like the article, and it was helpful to identify your ecommerce strategy.